Air Belgium Is Operating Flights On Behalf Of Air France This Month

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Air Belgium is a startup airline that intends to operate a fleet of Airbus A340-300s for flights between Charleroi (outside of Brussels) and China (including the mainland and Hong Kong). The airline has business class, premium economy, and economy, and I can’t quite wrap my head around their business model:

— It seems they’re going after Chinese tour groups, though I’m not sure the margins there are great
— The A340 isn’t exactly the most fuel efficient plane, though on the plus side I assume they got the plane for cheap
— Recently both Cathay Pacific and Hainan started flying to Brussels, so they have a lot of competition
— Charleroi Airport isn’t convenient for most, and Air Belgium has no partnerships for connecting traffic