Alaska Airlines Is Introducing A New Boarding Process

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Airlines spend a lot of effort trying to optimize their boarding process, and at times I question their logic. Airlines all do a ton of research and trials, yet somehow they all arrive at different conclusions as to what kind of a concept is best. While there’s certain science to this, I don’t necessarily buy into the Mythbusters logic of there being a “best” boarding order, since these experiments don’t account for many of the real life challenges airlines face with boarding.

What makes a good airline boarding process, in my opinion?