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In early February Lufthansa revealed their new brand design, which is their first major redesign in about 30 years. With this brand design, dark blue becomes the leading brand color, and yellow accentuates, while previously Lufthansa had a lot more yellow in their branding. As part of this redesign they introduced a new livery, which wasn’t very popular with most. Actually, after introducing the livery they realized it didn’t look quite the way they were expecting, and they’ve made the decision to modify it.
Lufthansa Group is the parent company not just of Lufthansa, but also of Austrian and Swiss. It looks like another one of those airlines is getting a makeover. Austrian Airlines announced a rebranding today, which they say offers “adaptions to fulfill demands of the digital world.”
While this is part of a larger rebranding, perhaps the most visible change will be to the livery. The first aircraft featuring the new livery, a new Boeing 777 with registration OE-LPF, will be in service as of May 2018. Austrian says it will take about seven years until all Austrian planes have the new livery, which is quite a while.
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