Carlson Rezidor Hotel Group Is Rebranding As Radisson Hotel Group

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Carlson Rezidor Hotel Group has over 1,000 hotels around the world, with their most popular brand being Radisson. While I understand why the hotel group is named the way it is, I’ve always found the branding to be strange, especially with their loyalty program being called Club Carlson. The brand with the most name recognition in their portfolio is Radisson, yet there’s no mention of that in the name of the hotel group or the name of the loyalty program.

Skift reports on how Carlson Rezidor Hotel Group is rebranding as Radisson Hotel Group, which they say is being done to “leverage the wide awareness of the Radisson brand name globally.” You can expect them to rebrand some of their individual hotel collections as well. For example, just weeks ago “Country Inn & Suites by Carlson” was rebranded as “Country Inn & Suites by Radisson,” and “Quorvus Collection” is in the process of being rebranded as “Radisson Collection.”