Cathay Pacific Is Revamping Meal Service In Business Class

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While Cathay Pacific is generally regarded as one of the best airlines in the world, I haven’t been terribly impressed by their longhaul business class product. While they have excellent reverse herringbone seats throughout their longhaul fleet, there’s not much else that’s great about the experience. 

Their service flow has always felt robotic and impersonal to me, as everyone is served at the same time off a cart, and you really just feel like you’re part of an assembly line. The airline has realized this weakness for a while, and has been trying to figure out the best way to improve. They want to make sure that they can actually deliver on whatever permanent changes they make.

For example, last year Cathay Pacific offered dine on demand on select routes as a trial, and apparently it didn’t go well, because the airline decided against expanding the concept. I can appreciate that they were at least realistic — it’s unfortunate that they felt they couldn’t make it work, but I’d rather that then have them add it and the service flow is then a disaster. As I’ve explained in a previous post, a dine on demand concept doesn’t work for all airlines.