Club Carlson Rebrands As Radisson Rewards

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A few weeks ago I wrote about how Carlson Rezidor Hotel Group is rebranding as Radisson Hotel Group. This seems like a logical move. I see how it got that name, since Curtis Carlson was one of the founders of the company. The problem is that while the hotel group and the loyalty program (Club Carlson) were named after him, they didn’t otherwise name any of the hotel brands after him, so it seems like there’s a disconnect.

The branding is intended to better leverage awareness of the Radisson brand name globally. As part of this, they’re also rebranding some of their individual hotel brands. For example, earlier in the year “Country Inn & Suites by Carlson” was rebranded as “Country Inn & Suites by Radisson,” and “Quorvus Collection” is in the process of being rebranded as “Radisson Collection.” They also plan on improving the quality of some Radisson properties in the Americas, to make them more upscale.

There were also rumors of the Club Carlson loyalty program being rebranded, and that new program is formally being introduced today.