Delta’s Middle Seat Pop-Up Lounge At Boston Logan Airport

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Airlines have long been talking about ways to make the experience of flying in a middle seat less miserable. Spirit Airlines often has an onboard giveaway where they offer 5,000 miles to one lucky passenger in a middle seat. The new Bombardier CSeries has even made the single middle seat in each row a little bit wider (the plane is in a 2-3 configuration), to give that passenger an advantage.

Delta has just introduced a very creative concept, and it’s something that I don’t think has ever been done before. Ultimately this is mostly a marketing gimmick, as it’s for one-day only and at one airport, and given that it’s a partnership between them and Coca-Cola. But it’s cool nonetheless.

Today Delta is operating a pop-up Middle Seat Lounge at Boston Logan Airport, near gate A11. Any customer flying Delta in a middle seat today is eligible to visit the lounge before their flight. Here’s how they advertise the features of the lounge: