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Emirates has long taken a unique approach when it comes to their marketing campaigns. For example, a couple of years back Jennifer Aniston starred in a pretty hilarious ad in which she has a “nightmare” that she’s on another airline. She was reportedly paid 5 million USD for being part of that campaign.
Emirates has just unveiled their latest ad campaign, which instead chooses to highlight Emirates’ advantage in economy, rather than in premium cabins. The campaign has the tagline “don’t upgrade your seat, upgrade your airline.” What makes the ad different is that it doesn’t showcase Emirates’ onboard product, or even make mention of the airline until the very end.
The airline features a bunch of people asking for upgrades on an unnamed airline. Presumably these are largely similar to the requests that ground agents at many airlines receive on a daily basis. Per Emirates’ press release:
- Introduction: Around The World In 5 Days
- Video: Jet Airways Flight Attendant Tries To Smuggle $500K On Flight
- What’s The Best Seat In Emirates’ New 777 First Class? – Enclosure