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Hyatt launched the Andaz brand in 2007, and the brand now has 18 hotels in North America, Latin America, Asia, and Europe. Personally I’m a fan of the brand, though there’s no denying that the growth pace has been incredibly slow, as opening just 18 hotels in over a decade isn’t exactly impressive.
In many ways this is reflective of Hyatt’s overall problem, though. Hyatt is struggling to grow their portfolio outside of limited service hotels, and as there’s consolidation among other groups in the hotel industry, they’re being left behind.
While Andaz isn’t as high end as Park Hyatt, for example, the brand does have some unique attributes. The hotels generally have interesting design, they offer complimentary soft drinks and snacks in the minibar, there’s an evening wine social, the check-in experience is more personalized (you’re checked in by hosts on tablets, rather than at a traditional front desk), and more. I find that they’re a good option for what they offer.
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