Is Qantas Considering Introducing ‘Buy-On-Board’ On Some Routes?

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For as long as I can remember, Qantas has always promoted how their fares have ‘everything included.’ For years as I drove into little Adelaide Airport, there was a giant billboard at the entry road with a Qantas aircraft seat stacked high with luggage, movies, food and drinks to illustrate this.

But increased competition from low cost carriers has meant that their oneworld partners, like British Airways and American Airlines, have introduced ‘buy-on-board’ on certain short-haul flights, as well as their highly restrictive ‘basic economy’ fares.

There was a huge outcry when British Airways introduced buy-on-board to their European flights last year as passengers felt something of value was being taken away from them. But the complimentary ‘snack’ that was being given out on these flights had by that stage become so minuscule that it was hardly worth even offering. Crackers and dip do not a meal make.