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In 2016, Swiss introduced buy on board food in economy on longhaul flights. This didn’t come at the expense of their complimentary meals, but rather they recognized that some people are willing to pay extra for a better meal in economy, rather than being served something that looks like a Lean Cuisine dish that just came out of the microwave. The dishes were shockingly expensive, though, and ranged from 29-49CHF (~31-52USD — ouch!).
Swiss is part of the Lufthansa Group, so it’s not unusual for them to try an initiative on one of their airlines, and then later expand it. This concept is now being expanded to Lufthansa flights.
Starting in the summer of 2018, Lufthansa economy and premium economy passengers traveling on longhaul flights will be able to purchase one of seven “a la carte” dishes.
- Lufthansa Is Introducing (Optional) Buy On Board Meals In Economy – Enclosure
- Lufthansa Miles & More Is Introducing Mileage Pooling
- Lufthansa Is Modifying Their New Livery