Mandarin Oriental Launches “Fans Of MO” Loyalty Program

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Mandarin Oriental has just launched a formal loyalty program, called Fans Of MO. The “fans” thing is in line with their typical branding, including their ad campaigns, where they have celebrities say that they’re “fans” of Mandarin Oriental. 

While I can appreciate their desire for consistent branding, at some point this is all a bit confusing, because Mandarin Oriental’s proprietary travel agent program is called Mandarin Oriental Fan Club.

Anyway, as of now Mandarin Oriental’s new Fans Of MO loyalty program is pretty straightforward, in the sense that there are no status tiers or points. Rather you get benefits as long as you’re a member (it’s free to join) and book directly with Mandarin Oriental. Benefits include complimentary wifi, a welcome amenity, and access to exclusive member only offers.