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A few weeks ago I wrote about how Etihad introduced new pajamas in first class and The Residence. In general Etihad has been cost cutting lately, so it’s nice to see them making some improvements to their passenger experience, at least for those in first class.
Etihad has long been involved in the fashion industry (both sponsoring fashion shows and running their own “Runway To Runway” program), and what makes this especially unique is that they’re not just viewing this as pajamas, but rather are suggesting that this is loungewear that guests may want to wear while out and about. The design process here is pretty cool — the designer was picked through a competition that Etihad held last year that was intended to support fashion in the UAE. Specifically, they looked for a local designer to come up with the best concept, and that’s how they ended up with this.
I was somewhat skeptical of the new loungewear. While the clothes looks great on the models they use in the promotions, something tells me they wouldn’t look as good on most of us. I was also curious about the quality.
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