Some Interesting Priority Pass Insights

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The Chase Sapphire Reserve® Card was introduced in August 2016, and has quickly become one of the most popular premium credit cards on the market. Chase reached their 12 month sales goal on the card within two weeks, which shows how unbelievably popular the card has been.

I think the key to success for this $450 annual fee card is that they managed to reach a new demographic that hadn’t previously been interested in premium cards. While the card has a “premium” annual fee, it’s not costing members that much, given the $300 annual travel credit, triple points on dining and travel, Priority Pass membership, and more.

Several other premium credit cards offer Priority Pass memberships, including The Platinum Card® from American Express and The Business Platinum® Card from American Express OPEN. However, it only seems to be in the past couple of years that there have been serious complaints about crowding in many Priority Pass lounges.