Southwest Airlines Is Raising Drink Prices

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Southwest Airlines has raised the cost of alcoholic drinks onboard their flights as of yesterday, March 1, 2018. The airline hasn’t raised the cost of their drinks since 2009, so this is the first time in almost a decade that the prices are changing. For years the airline advertised a “$5 Happy Hour, Every Hour,” so I guess they’ll have to rethink that slogan.

Per USA Today, going forward Southwest Airlines’ drink pricing will be as follows: