Swiss Is Offering A Caviar Tasting In First Class (For A Limited Time)

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The international first class experience just keeps getting more and more over the top. With limits on how much better airlines can make their first class suites, they’ve largely turned to their soft product to differentiate themselves.

While some things are unnecessarily over the top and arguably gimmicks, that doesn’t mean they’re not at least worth mentioning. For example, I recently flew Singapore Suites and wasn’t just offered the typical choice of Dom Perignon or Krug, but this time around they were serving 2004 vintage Krug, which is insanely pricey.