The Sad Decline Of Etihad

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Airlines spend a lot of money on marketing to try and make us feel like they’re better than the rest. For a long time Etihad did that quite successfully — they were an airline that was innovative in terms of their onboard product, and for a while I thought they were actually one of the world’s best airlines.

However, I can’t think of an airline in recent history that has seen a decline in the same way Etihad has. The airline has gone from one I respect greatly, to one that I’ve largely forgotten about. There’s not one particular thing causing me to feel this way, but rather it’s a combination of things, and I’m curious how you guys feel.