Virgin Atlantic Just Promised To Always Honor Mistake Fares

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British Airways has been getting quite a bit of media attention for once again not honoring mistake fares. Specifically, passengers booked fares from London to Tel Aviv and Dubai for 200GBP and 220GBP, respectively, and the airline has decided not to honor these tickets. There are two things that make this instance of them not honoring the fare especially bad, in my opinion:

— They waited about a week before they let passengers know they wouldn’t honor these fares
— The fares aren’t actually that low, as there are ultra low cost carriers with even lower fares between London and Tel Aviv