Why I’ve Started Filling Out Post-Flight Airline Surveys

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I’m sure most of you get inundated with emails requesting feedback from all kinds of companies every day. This is especially common in the travel industry. After almost every hotel stay or flight I’ll get an email asking me to fill out a survey. Up until recently I almost never did this. We’re all busy, and sometimes the surveys are quite long.

The way I view it, if I have a serious compliment or complaint, I’d much rather send a dedicated email about that topic than spend my time contributing towards a statistic. But lately I’ve had a bit of a change of heart in this regard. I’m not going so far as to fill out every survey I get, but I have frequently started filling out the post-flight surveys I get from US airlines. Why?