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Virgin Australia has been on a transformation program over the past seven years from their original concept of ‘Virgin Blue,’ a small low-cost carrier founded by Richard Branson in 1999 with a single aircraft.
John Borghetti has been the airline’s CEO for the past seven years. He was formerly a senior executive at Qantas, and rumour has it he quit Qantas after Alan Joyce was awarded the top job there, and took his revenge by going to lead Qantas’ biggest competitor.
They introduced a proper loyalty program, Velocity, as well was installing business class in most of their planes, including recently installing their outstanding “The Business” product on their Boeing 777 and Airbus A330 aircraft.
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