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WOW Air has been growing at an astonishing rate. This ultra low cost carrier operates flights to Europe and North America, via its hub in Reykjavik, Iceland. Its low cost base and extremely bare bones fares allow them to offer some of the cheapest transatlantic fares we have ever seen.
WOW began by operating economy-only Airbus A320 and A321 narrow-body, ultra high-density aircraft. As they set their sights on destinations on the West Coast USA and Miami, these were beyond the range of their narrow-body aircraft so they introduced larger, longer range A330s.
This has allowed WOW Air some flexibility with seating, and they installed some ‘BigSeats’ which are akin to domestic first class seats you would find on traditional US carriers. In the same way that Spirit offers their Big Front Seats, you could pay extra for a larger seat, but every other part of the experience was the same, i.e. you have to pay for it.