WOW Air Wants To Add Up To 15 Destinations In Asia

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WOW Air is an Icelandic ultra low cost carrier that has built their business model around transporting passengers between the US and Europe via their hub in Reykjavik. The airline has two unique advantages:

— Iceland has great geography, as it’s right on the way between the US and mainland Europe, so it allows them to sell one-stop tickets between all kinds of city pairs that don’t otherwise have nonstop flights
— Iceland is a beautiful country that a lot of people want to visit, so they can offer a free stopover in Iceland as a unique advantage of booking with them